Videos And Web Design

Video killed the radio star…

and now it’s taking aim at web text as well. The age-old fear that movies and TV could kill the reading experience may be exaggerated, but it is true that less and less people want to read on the internet. Instead, they want to see it move.

With YouTube being one of the most visited web sites in the world, it has become necessary for creators to include videos on their sites. Less text, more videos are the prevalent rule, as people tend to get bored quickly. Most people can’t hold back when they see the familiar YouTube play button on a site.

As web designers there is no reason to hold back on supporting that urge. People want to watch videos, so let’s give them videos. Depending on your goal, the videos can be short or they can be long.

Below is a training video that’s about 3 hours long. Actually, it’s a recording of a webinar about how to conduct successful sales webinars. So if webinars support your business strategy, it’s worth investing time to learn 7-Step Bulletproof Formula for Selling on Webinars!

Micro-Video

With sites like Vine on the rise, social media is also turning to video. Vine offers seven second videos per post and while many may find this at first ridiculous, it is already possible to create movie trailers running only seven seconds – in stark contrast to the two to three minute trailers that seem to give away entire plots.

Vine videos can also be posted on blogs and sites and while it is a new technology, there is no doubt it will increase in use and importance. In due time it and other micro-video sites will take their place among social media buttons.

Facebook is also adapting to the rise in video demand. Since smart phones are capable of playing, filming and uploading HD video footage, you can expect more videos on your friend’s Facebook pages instead of pictures — including embarrassing ones.

Google Glass?

With the launch of Google Glass video steps even closer. Don’t listen to the personal privacy violation hype — Google Glass is not capable of filming all the time. The truth is filming drains the batteries quickly, as does the uploading. Google Glass is therefore less of a privacy concern than most might believe. When it comes to possibly invading your privacy, smart phones and tablets are still a lot more dangerous.

Making a site or blog video capable is a cinch. YouTube and Vimeo and other web video sites allow for embedding. Simply create the video and place it in the desired spot. Many have had success in putting a video right on the first page to give the client a visual welcome message. More videos throughout the site can increase the time visitors spend on a page, and that in turn is good for search engine ranking.

While text and images are still indispensable for a site to be ranked by Google, it shouldn’t be long before there is a way for videos to be individually searched and indexed. Eventually they will become an integral part of search engine results and people will rely more and more on just watching instead of reading.

The Future is Here

We have seen the future, and it has a play button.

Play

To your success!

Responsive Web Design is a Must

When coming up with a new site design it is usually a problem to ensure that your site will display well across the various internet access devices that are currently in use. Until fairly recently, people would do this by categorizing each user on the basis of the type of device that is being used to access the site.

tablet, PC, smartphone

For example, you may have different classifications for smartphones, iPads, desktops, and others. Site visitors could then be redirected on the basis of the type of access device they were using to a site that was designed to display well on this type of device. This technique worked reasonably well at furnishing users with a site version that would display well on their access device. However, there were still associated problems.

For instance, quite often there were device identification problems. Additionally, there would frequently be problems accessing the same functionality on mobile devices as desktop users had. Since several web sites had to be maintained there was additional time and effort spent on site maintenance and SEO efforts were hampered because there were several sites with different URLs.

For these reasons, techniques of device detection were becoming unmanageable. This device recognition technique became even more complex with the rapidly increasing types of devices that were used to access the internet. There are now a wide array of devices with large variations in resolution and display areas, making it extremely difficult to classify all devices properly.

These difficulties have given rise to a collaboration of designers to come up with a new technique for displaying content on all types of platforms that would alleviate many of these problems. New sites that have a responsive design have eliminated the device detection method and it has been replaced with a responsive design methodology.

Designers have come up with a new software tool that will use the resolution of the accessing device to provide content based on the resolution of a device.

When you have a responsive web site it will react to the user’s display width without attempting to identify the type of accessing device. The site’s content will be adapted to render itself on a display of a given resolution in a fashion that will be dictated by the site’s designer. This adaptation will make use of the the same pages, links, and URLs for every accessing device.

Almost everyone now realizes that tablets and mobile devices will soon overcome desktops as the primary internet accessing devices. Consequently, it is of the utmost importance that your site is able to be clearly displayed on a wide range of devices. Creating a new design, or updating your existing site with a responsive design is likely to be the most effective approach to rectifying this problem.

A large number of mobile devices are proliferating at a very rapid rate. If you need to reach an increasingly diverse audience you will have to ensure that your business’s site will work well with a large number of devices. If you choose not to do this your site will be missing out on the majority of users accessing the web.

To your success!

Best Web Design Tips Revealed

A well designed web site will help a business increase its customer base, and make sales.

A poorly designed website, on the other hand, will make visitors click on the back button to leave the site quickly.

There are certain elements of web design that should be incorporated into a website and others that should be avoided at all costs.

There are also some elements that should be used sparingly.

idea, planning, action, success

Website speed is important

One of the critical factors of a good website is the website’s speed. If your website is loading too slowly, your visitors will quickly leave the site.

The best way to keep your site fast is to keep it simple, and keep any large elements, such as audio and video to an absolute minimum… or eliminate them completely.

Eliminate any excess code from the website, and keep it clean and simple.

Your website should have a clearly defined goal.

You may want your users to buy a product, or sign up for your e-mail list. Make it easy for the site’s visitors to go where you want them to go, and to do what you want them to do.

Call to Action

If you want them to give you their e-mail address, then put the sign up form in a prominent location on every page. Provide a call to action, and an incentive for signing up.

If you want to sell a product, make it easy for the customer to add the product to their cart, and to check out. Always keep the purpose of the site in mind, and provide a call to action, to make it clear what the user should do, and where they should go.

Keep the navigation simple.

You don’t want customers looking all over the page, trying to find what they are looking for. In many cases, a navigation bar at the top of the page, containing all of the important links should be provided. Additional navigation on the side and the bottom of the page will make it easy for visitors to get around your website.

Your Colors

When you design your site, give careful consideration to the colors. Different colors have different connotations.

Red can mean danger, or it can mean passion. Blue and green tend to have a calming effect. Green can be associated with money or with the outdoors. Make sure the colors that you use reflect the topic of the website.

If you use more than one color, make sure that the colors do not clash. Keep the colors complimentary to each other.

You Need a Plan

Designing a website is not difficult, but you need to plan it out before you start building it. If you feel that you cannot do the design yourself, you can always hire someone else to do the web design. Whether you hire someone, or do it yourself, just remember to keep the site simple and easy to navigate.

Make it user friendly, and your website visitors will come back over and over again.

To your success!

Web Design For Your WordPress Site

If you don’t know what WordPress is, it’s a content management system (CMS) that lets you build and manage websites quickly. If you want to install it on your website, simply log in to your cPanel, go to Fantastico (or Softaculous or QuickInstall), and click on WordPress to install.

The thing about WordPress is that – and this is what most website owners complain about – while it’s convenient to use, its design is not as flexible as designing your own website through HTML.

Marketing, Web, Traffic

However, all is not hopeless because you can actually make design customizations to your WordPress websites. How? By knowing the different parts of a WordPress website that you can customize. Here are a few:

1. Header

Whether they are simple or complex, almost all WordPress themes allows you to customize the header. If you’re not a designer, having a customized header can be way out of your league. However, you can have a header designed for only $5 on Fiverr.com.

The header is a major component in a website design. It’s the first thing that your website visitors will notice when they visit your website. So, you should make sure that the header tells something about your brand.

2. Side bars

You can use left-hand sidebars and/or right-hand side bars on your WordPress websites. You can also use both side bars, but this really depends on the WordPress theme you are using.

3. Color scheme

Again, depending on your theme, you can change the general color scheme of your website to match your niche. There are certain colors associated with different niches: Red for the dating niche, and green and blue for the health niche.

4. Widgets

Widgets are also another way that you can add design elements to your WordPress installation. Simply add text or HTML code to insert an element design. Widgets are very useful for inserting banners and other types of images.

5. Background image

Background images are also another way to you change the look and feel of your website. Your WordPress theme could come with a cache of different background images, however, if it doesn’t, you can always buy background images through stock image websites.

Initially you may think that WordPress is very limited in design, but you can actually make changes and add design elements at the parts mentioned above.

About WordPress Themes

Not all WordPress themes are created alike. While there are themes that are very simple (like that default theme when you first install WordPress), there are also themes like Thesis and Studio Press that let you make a lot of changes to the design, from color scheme, header to background image.

Depending on the purpose of your website, using a simple theme could be better than a fancy theme. If your purpose is to capture email addresses, use a simple theme where visitors are practically “forced” into giving up their email.

On the other hand, if you want to build an authority site or a shopping site, using a fancier theme is definitely better.

To your success!